EA Industry Insights

Maya Nicholas
Jun 11
2 min read

Why Now Is the Golden Era for Executive Assistants?

Gone are the days when EAs were seen solely as gatekeepers and schedulers. Today’s top-performing executive assistants are strategic business partners, tech-savvy communicators, and culture carriers inside high-performing organizations.

Whether you're supporting a C-suite executive or managing cross-functional initiatives, the bar has been raised — and that’s a good thing.

The role is no longer just about support — it’s about impact.

Just because puppies are so cute...

From project management and internal communications to AI integration and operations, executive assistants are stepping boldly into leadership-adjacent roles that require sharp business acumen, emotional intelligence, and adaptability.

Whether you're supporting a C-suite executive, managing special initiatives, or aligning multiple teams across a hybrid workforce, the bar has been raised — and that’s a good thing.

Why? Because it gives us permission to grow beyond old stereotypes and lean fully into our power. This shift opens the door to recognition, higher compensation, and greater influence within the organizations we serve.

So, What Does the Modern EA Look Like?

They are not waiting to be told what to do — they have already solved the problem.

They are the ones implementing Slack automations, organizing retreats, negotiating vendor contracts, and managing dashboards that track executive priorities.

They see the big picture and the small details. And WE (lol I know I changed tenses) do it all with confidence.